Manage multiple brands and social accounts in Mellow Hub

One profile for each brand

A profile is a group of social accounts with its own posts and history. Tap your name or photo at the top left, then choose New profile. Creating another profile requires available capacity on your plan; see the current profile allowances. Each profile supports one Instagram plus your other networks. Connecting Instagram automatically fills in the profile’s name and photo.

To use your own name, choose the pencil beside your current profile and turn off Use Instagram name automatically. Your custom name stays unchanged when Instagram refreshes. Turn automatic naming back on whenever you like. After disconnection, the Instagram photo disappears and automatic names return to Profile 1, Profile 2 and so on.

Each profile has its own channels, posts, schedule, queue, publication history and agent access. Your login and subscription are shared, including the monthly publication allowance. Switching profiles discards unsaved changes; separate browser tabs can keep different profiles open.

Keep two brands separate

For example, a ceramics studio and a flower shop can each have a profile, their own connected accounts and an agent key scoped to those accounts. Check the profile before preparing a post. The shared login still belongs to one owner: profiles do not create separate client logins or invite team members.

Connect another account on the same network

1. Choose the correct profile first and open Accounts.
2. If Instagram is already connected, adding another Instagram offers Create a new profile. After creating it, choose Instagram and complete the connection there. Existing accounts stay connected in their original profile.
3. For other networks, choose Connect or Add another account and follow the sign-in steps.
4. If it offers your usual account, use the network’s Switch account or Use another account option. If there is no selector, sign into the intended social account in a separate browser profile or private window, sign into Mellow there too, and restart Connect from the correct profile.
5. Choose only one Instagram during authorization. For other networks, select only the intended pages, channels or organizations. Review the accounts shown in Accounts after returning.
6. In Compose, select the exact recipients by their account names. An additional connected account is never automatically included in a post.

You do not normally need to disconnect existing accounts or revoke Post for Me permissions to add another account. Revoking a network’s app permission can affect several connected pages at once.

Disconnect or move an account

Open its current profile, find the exact account in Accounts, and choose Disconnect. Cancel its scheduled publications first, and wait for any publication in progress to finish. History remains in the original profile.

A connected provider account belongs to one profile. To move it, disconnect it in the old profile, switch profiles and connect it again. If the provider still reports that it belongs to another external ID, stop and contact support; the Hub will not silently transfer ownership or combine histories.

Disconnecting an account in your original profile (the one shared with Mellow) can also disconnect that shared channel from Mellow for Instagram. Disconnecting a social account does not delete its already published posts.

Give agents access to the right profile

Create API keys from Agents inside the intended profile. During OAuth authorization, check the profile name, choose channels and permissions, and select Review or Autopilot deliberately. An existing key or authorization stays in its original profile even when you switch the website to another one.

Keep the daily limit small while you set up; choose Review if you want to approve each post first. One publication to each destination account consumes one publication from your shared subscription allowance.

Network requirements still apply

Instagram requires a professional account. Facebook publishes to managed Pages, YouTube needs the intended channel, Pinterest needs board IDs, and Bluesky uses an app password. Available LinkedIn account types depend on the connected application’s permissions.

Check the current network requirements. Finish one connection before starting the next in the same browser, so its authorization callback returns to the correct attempt.