Instagram auto-replies: comment to DM in Mellow Hub

On 26 October Meta approved Mellow’s app for Instagram direct messages. The day after, auto-replies opened to every Hub plan.

How it works

Someone comments a keyword under your post, say GUIDE.
Hub answers the comment in public (you write up to 5 variants, so it does not repeat itself) and sends one private message: a link, a guide, a promo code.
A keyword in a direct message gets an answer in the conversation.

A rule with the word GUIDE, the comment that matches it, the public reply and the private message — From the comment-to-DM guide: a rule, the public reply Hub picks from your variants, and the message the person receives. A drawing, not a screenshot.

Ready scenarios

A lead magnet in DMs, a promo code, price and booking, a link to a product: pick one, fill the blanks, switch it on.

AI answers in DMs

Switch it on per Instagram account and give it your own text: prices, hours, links. It answers questions no keyword covers, only from that text, and leaves the rest to you.

Instagram’s rules, which Hub keeps

One private reply per comment, within 7 days of it.
Messages only to someone who wrote in the last 24 hours. No broadcasts.
Up to 50 rules a profile, 10 words a rule. Included in every plan, with no price per contact.

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All updates · Published October 27, 2026

Instagram auto-replies: a keyword in a comment gets a reply and a direct message