What is the character limit on Facebook?
Short answer
Meta publishes no character limit for a Facebook post, a comment or a Page name on any help or developer page we read on 10 October 2026. The figure of 63,206 characters for a post is repeated widely, but we could not find it on a Meta page, so we treat it as unconfirmed. The numbers Meta does print are for ads: primary text of 50 to 150 characters and a headline of 27. Mellow Hub checks a Facebook post against 63,206.
What Meta says, and where it says nothing
| Text | A figure on a Meta page? | Pages read |
|---|---|---|
| A post, from a Page or a profile | No | How to post on a Facebook Page; the Page feed reference, where the message of a post has no stated limit |
| A comment | No | Comment on something you see on Facebook |
| A Page name | No: the rules are about wording, not length | Guidelines for Facebook Page names |
| Ad text | Yes, as a recommendation | Meta Ads Guide |
All read on 10 October 2026. The list above is what was missing, not a claim that Facebook has no limit. A limit that isn’t printed can still exist; it is just not Meta’s to cite.
The number you will see: 63,206
For a Facebook post, 63,206 characters is the figure guides repeat. It is not on a Meta page we could read, so this page doesn’t give it as Meta’s. It is also the number Mellow Hub checks against, because no smaller one is published. If Facebook’s real limit is lower, the refusal would come from Facebook after Hub’s check, not before it.
What Meta does print: ad text
Meta’s Ads Guide gives text recommendations for an image ad in Facebook Feed: primary text of 50 to 150 characters and a headline of 27, with an image at 4:5, 1440 × 1800 pixels. Those are for paid ads, not for ordinary posts, and they are recommendations.
Other networks do publish a number
| Network | Post | Source |
|---|---|---|
| 2,200 characters for a caption, through its API | Meta for Developers | |
| Threads | 500 characters | Meta for Developers |
The full table across nine networks is on the character limits page, and the free character counter counts one post against all of them.
Posting to Facebook with Mellow Hub
Hub publishes to a Facebook Page you administer, with up to 10 photos or videos in a post, never mixed, and checks the caption against 63,206 characters. A caption over a network’s limit is cut at the last paragraph, line or sentence that fits, and the post’s notes say so, which is how the same post can go to Facebook whole and to X or Bluesky shortened.
Hub is paid: plans start at $19 a month (Solo), after a 7-day trial with a card on file that costs nothing if you cancel before it ends, and a monthly plan's first month is 20% off. Publishing is unlimited on every plan, under a fair-use ceiling that stops automated floods (900 publications a month on Solo). One publication is one post on one account, so a post sent to five networks counts as five. There are no automatic overage charges.
Questions people also ask
What is the Facebook post character limit?
Meta publishes none on the pages we read. 63,206 characters is the figure quoted elsewhere and the one Mellow Hub checks, but it is not confirmed by a Meta page.
What is the character limit for a Facebook comment?
Facebook’s help page for commenting gives no limit, and we found none on another Meta page.
How long can a Facebook Page name be?
Meta’s guidelines for Page names set rules about wording: simple, specific and grammatically correct. They give no maximum length.
How many characters should Facebook ad text have?
Meta’s Ads Guide recommends 50 to 150 characters of primary text and a headline of 27 characters for an image ad in Facebook Feed.
Is the limit the same on Instagram and Threads?
No. Instagram’s API takes a caption of 2,200 characters and Threads takes 500, each stated on Meta’s developer pages.
Sources
- Facebook Help Center: How to post on a Facebook Page
- Facebook Help Center: Comment on something you see on Facebook
- Facebook Help Center: Guidelines for Facebook Page names
- Meta for Developers: Graph API reference, Page feed
- Meta Ads Guide: image ad specifications for Facebook Feed
- Meta for Developers: Instagram Graph API, IG User media (updated 28 September 2026)
- Meta for Developers: Threads API, posts (updated 14 April 2026)
Other companies’ features change. Every statement about them rests on these pages, as they read on the date above.