How to see your TikTok analytics, and whether you can export them

Short answer

In the TikTok app: go to your profile, open the menu, choose TikTok Studio, then Analytics and View all. On a computer: open TikTok Studio on the web and choose Analytics on the left. You need at least one public post. You can pick the last 7, 28, 60 or 365 days or a custom range, and TikTok says you can download the data for up to 365 days at a time. The analytics are for your own account.

Written by the Mellow team · Updated October 10, 2026, sources read October 10, 2026

Three ways to open TikTok analytics

TikTok’s Creator Academy, updated on 7 October 2026, gives three:

In the TikTok app: profile, then the menu, then TikTok Studio. Find Analytics and tap View all.
TikTok Studio on the web: the Analytics tab on the left side of the screen.
The TikTok Studio app: the Analytics tab in the bar at the bottom.

For a Verified Business account, TikTok’s account types page puts analytics in the Business Suite, which an account can enter if it has Advanced Access or is a Verified Business account. For an ordinary account the analytics are in TikTok Studio. On both, you must have at least one public post to access analytics.

What each tab shows

Tab	What you get
Overview	Post views, profile views, likes, comments, shares and estimated rewards over the period; traffic sources and the search queries that led people to your posts
Content	Your top posts: the 10 best over the period, ranked by views, likes, new viewers and new followers; tap one for retention rate, traffic sources and viewer information
Viewers	Unique and returning viewers; inferred gender, age and location; when your viewers were most active in the last 7 days; what else they follow and watch
Followers	Gender, age and top locations of your followers; when they are active, by hours and days
LIVE	Number of LIVEs, total LIVE views, total LIVE time, new viewers, new followers, unique viewers and Diamonds, over 7 to 28 days

Two cautions come from the same page. The age, gender and location figures for Viewers are based on predictive models rather than confirmed user data. And the follower demographics are based on several factors, including what people put in their profiles.

Date ranges and downloads

You can pick the last 7, 28, 60 or 365 days, or a custom report. TikTok says you can download analytics data for up to 365 days at a time. The page does not list the buttons for the download, so neither do we.

On the web, the reporting window can be customized only as far back as 17 July 2022. For data from before that, TikTok points you to the app.

Single videos

The Creator Academy names three numbers to check for one video:

Retention rate: the percentage of the video that people watched. Look for the drop-off points.
Average watch time: the average time viewers spent watching.
Watched full video: the share of people who watched until the last few seconds. TikTok adds that it can vary with the video’s length.

TikTok’s own definition of an engagement rate is a different thing, from its creator-marketing reporting: see what engagement rate means.

Other people’s analytics

TikTok says two things that need reading together. Its Creator Academy page says the TikTok Studio app has a feature to view data related to other creators, to learn how they grow and how their videos do on the For You feed. Its notice about TikTok Analytics says analytics are provided only for the account holder’s own account, and that holders do not receive analytics about other TikTok accounts. We have not tested what the other-creators feature shows, so we describe it only as TikTok does.

TikTok analytics with Mellow Hub

Hub publishes to TikTok, and its cabinet shows the views and likes TikTok reports for each published video, over 7, 30 or 90 days, as lifetime counters per post. On 6 October 2026, on one account, those per-post numbers for TikTok and YouTube matched the networks’ public counters, post by post. Hub does not show TikTok Studio’s audience tabs, retention or demographics. For those, use TikTok.

To connect TikTok: A personal or creator TikTok account. There is a separate connection for a Business account: A TikTok Business account. Use it when you need business analytics; otherwise the ordinary TikTok connection is simpler.

Hub is paid: plans start at $19 a month (Solo), after a 7-day trial with a card on file that costs nothing if you cancel before it ends, and a monthly plan's first month is 20% off. Publishing is unlimited on every plan, under a fair-use ceiling that stops automated floods (900 publications a month on Solo). One publication is one post on one account, so a post sent to five networks counts as five. There are no automatic overage charges.

Questions people also ask

Can you export TikTok analytics?

Yes. TikTok’s Creator Academy says you can download analytics data for up to 365 days at a time, after choosing a date range of the last 7, 28, 60 or 365 days or a custom report. The page doesn’t describe the download buttons.

Why can’t I see TikTok analytics?

TikTok’s account types page says you must have at least one public post to access analytics. A Verified Business account sees analytics in the Business Suite, which needs Advanced Access or a Verified Business account.

Can I see someone else’s TikTok analytics?

TikTok’s analytics notice says analytics are provided only about the account holder’s own account. The Creator Academy mentions a feature in the TikTok Studio app that shows data related to other creators; we haven’t verified what it shows.

How far back do TikTok analytics go?

You can choose 7, 28, 60 or 365 days or a custom range. On the web, a custom window goes back only to 17 July 2022. For earlier data TikTok says to use the app.

Are the age and gender numbers exact?

No. TikTok says the Viewers demographics are inferred from predictive models rather than confirmed user data, and the Followers demographics rest on several factors including profile information.

Sources

Other companies’ features change. Every statement about them rests on these pages, as they read on the date above.