Analytics and growth
What each network’s metrics mean, where to find them and how to read them.
- How to see your Instagram insightsOpen your dashboard in the app, or Dashboard on instagram.com, then Insights. You need a public account; account insights cover up to the last 90 days.
- How to see your LinkedIn analytics, and how to download themOne post, all your posts or a Page: LinkedIn has three analytics views. Creator and Page analytics export to a spreadsheet; post analytics are private to you.
- How to see your TikTok analytics, and whether you can export themIn TikTok Studio, open Analytics in the app or on the web. You need one public post; data can be downloaded for up to 365 days at a time.
- How do I see my YouTube analytics, and other channels’ numbers?Sign in to YouTube Studio and choose Analytics, or open one video’s Analytics from Content. Other channels show only public numbers, like subscribers and views.
- What is the difference between reach and impressions on Instagram?Reach counts unique accounts; impressions count every time content was seen. Instagram’s insights now say Viewers and Views, and its API deprecates impressions.
- What is engagement rate, and how do you calculate it?Networks define engagement rate differently: TikTok divides by views, LinkedIn, X and Pinterest by impressions. The formulas, a worked example and the sources.