How do I resize an image for YouTube, Instagram and TikTok?
Short answer
Crop to the network’s shape first, then scale to its width, and don’t stretch. The targets, from each network’s own pages: Instagram feed photos are 1080 pixels wide, with 1080 × 1350 (4:5) the tallest a scheduler can post; Stories, Reels and TikTok are 9:16, 1080 × 1920; a YouTube thumbnail is 3840 × 2160 and under 2 MB from a phone; a Pinterest Pin is 1000 × 1500. The free image resizer cuts one picture to several at once.
The sizes to convert to
Read on 11 October 2026, each from the network’s own page. The file limit is the one the page prints for that route.
| Target | Size and shape | File limit | Source |
|---|---|---|---|
| Instagram feed photo | 1080 wide; shapes from 1.91:1 (1080 × 566) to 3:4 (1080 × 1440) are kept as they are. Through the API, 4:5 to 1.91:1 | API: JPEG up to 8 MB | Instagram Help, Meta for Developers |
| Instagram Story | 1080 × 1920 at 9:16, at least 600 × 1067 | Photo up to 30 MB (Stories ads) | Meta Business Help |
| Reel, TikTok or Short | 9:16 at 1080 × 1920 sits inside each: Reels take 1.91:1 to 9:16 at 720 pixels or more, TikTok’s website asks for at least 720 × 1280, a Short is square or vertical | TikTok website: under 10 GB | Instagram Help, TikTok Help, YouTube Help |
| YouTube thumbnail | 3840 × 2160 at 16:9, at least 640 wide | JPG or PNG; 2 MB from a phone, 50 MB from a computer | YouTube Help |
| YouTube Shorts thumbnail | 2160 × 3840 at 9:16, at least 640 tall | Same; added on a computer only | YouTube Help |
| Pinterest Pin | 1000 × 1500 at 2:3 | Up to 20 MB on the web | Pinterest Help, Pin specs |
| LinkedIn post photo | 1080 wide recommended, at least 552 × 276, from 3:1 to 4:5 | Up to 5 MB | LinkedIn Help |
| X photo | No pixel size; 2:1 to 3:4 shows in full | Up to 5 MB; GIF, JPEG or PNG | X Help |
A JPEG under 2 MB is under every file limit in this table, because 2 MB is the smallest of them. The full lists, with the networks that publish no size, are on the image sizes page.
Two steps: crop to the shape, then scale to the width
A converter does two things, and the order matters.
- Crop the picture to the target’s shape, at the largest piece of it that fits. The shape is width divided by height: 4:5 is 0.8, 9:16 is 0.5625, 16:9 is 1.78.
- Scale that piece to the target’s width. If the piece is wider than the target, it is reduced and nothing is invented. If it is narrower, it is enlarged, and the result has fewer real pixels than its size says.
Stretching a picture to fit changes its shape without cropping it, and that is the thing to avoid: a face gets thin or wide. Crop, then scale.
A worked example
Take a 4032 × 3024 photo, which is 4:3. Cut for each target:
| Target | Size | Piece cut from the photo | Scale to reach the width |
|---|---|---|---|
| Instagram feed, tallest a scheduler posts (4:5) | 1080 × 1350 | 2419 × 3024 | 0.45 (reduced) |
| Instagram Story (9:16) | 1080 × 1920 | 1701 × 3024 | 0.63 (reduced) |
| YouTube thumbnail (16:9) | 3840 × 2160 | 4032 × 2268 | 0.95 (reduced) |
| Pinterest Pin (2:3) | 1000 × 1500 | 2016 × 3024 | 0.50 (reduced) |
The Story takes the narrowest piece: 1701 of 4032 pixels across, about 42% of the width, so the sides go. The thumbnail keeps the full 4032 width and takes 2268 of the 3024 pixels of height, 75%, so the top and bottom go. None of these needs enlarging, because a 4032-pixel photo has more pixels than any of them asks for. A 16:9 photo only 1280 pixels wide would be enlarged three times to reach 3840, though YouTube’s own minimum is 640 wide.
What a network does if you don’t resize
| Network | What its page says |
|---|---|
| Instagram, from the app | A photo whose shape isn’t supported is cropped to fit one; a photo above 1080 wide is sized down to 1080, and one below 320 is enlarged to 320 |
| Photos run from 3:1 to 4:5; if the ratio is larger, the image is centred and cropped to fit the maximum ratio | |
| A Pin taller than 2:3 might get cut off in people’s feeds | |
| X | A single photo between 2:1 and 3:4 is displayed in full; the page says nothing about shapes beyond that |
Cropping it yourself means you choose what is cut.
Video
Converting a video is the same two steps on every frame. Instagram’s Reels editor has a Crop tool (how to use it). For TikTok and Shorts, we read no help page that describes cropping an uploaded file to a new shape, so cut the file to 9:16 in whatever editor you use before you upload it. The free video checker then measures a file’s length, shape, resolution and size against each network, but it checks and doesn’t convert.
The free tools, and Mellow Hub
The free image resizer does both steps in the browser: choose a picture and the point to keep in view, and it cuts each size around it and downloads them together. Nothing is uploaded. The free YouTube thumbnail maker builds a thumbnail from a photo and a headline and exports it at 1280 × 720 or 4K.
Mellow Hub sends images and videos to the networks as they are, and doesn’t resize them: each network judges the shape when it receives the file, so resize first.
The first 3 posts are free, however many networks each one goes to, and need no card. After that Hub is paid: plans start at $19 a month (Solo), after a 7-day trial with a card on file that costs nothing if you cancel before it ends, and a monthly plan's first month is 20% off. Publishing is unlimited on every plan, under a fair-use ceiling that stops automated floods (900 publications a month on Solo), where one publication is one post on one account, so a post sent to five networks counts as five toward it. There are no automatic overage charges.
Questions people also ask
What is the best image size for all social media?
1080 × 1350 pixels (4:5) for feed posts, and 1080 × 1920 (9:16) for Stories, Reels and TikTok. The first is inside Instagram’s range, LinkedIn’s 3:1 to 4:5 and X’s 2:1 to 3:4; the second is the shape each vertical network names or accepts.
What size is a YouTube thumbnail?
3840 × 2160 pixels at 16:9, at least 640 pixels wide, as a JPG or PNG of up to 2 MB from a phone or 50 MB from a computer, according to YouTube’s help.
Does Instagram resize my photo when I post it?
Yes. Instagram’s help says it sizes a photo wider than 1080 pixels down to 1080, enlarges one narrower than 320 to a width of 320, and crops a photo whose shape isn’t supported to fit one.
How small does an image file have to be for every network?
Under 2 MB as a JPEG. That is YouTube’s limit for a thumbnail uploaded from a phone, and the smallest image-file limit in the table.
How do I resize a video for TikTok?
Cut it to 9:16, 1080 × 1920, in a video editor before you upload it. TikTok’s website asks for at least 720 × 1280 as an MP4 or WebM under 10 GB, and its Help pages we read name no shape.
Sources
- Instagram Help Center: Image resolution of photos you share on Instagram
- Meta for Developers: Instagram Graph API, IG User media (updated 28 September 2026)
- Meta Business Help Center: Design requirements for Instagram Stories ads
- Instagram Help Center: Reel size and aspect ratios
- TikTok Help Center: TikTok Studio on the web, upload requirements
- YouTube Help: Upload YouTube Shorts
- YouTube Help: Add custom thumbnails on YouTube
- Pinterest Business Help: Pinterest product specs
- Pinterest Help: Review Pin specs
- LinkedIn Help: photo requirements for posts
- X Help Center: How to post photos or GIFs on X
Other companies’ features change. Every statement about them rests on these pages, as they read on the date above.